Within this 2016 post for Barilla pasta and you can sauce, a dad has fun exercises their baby to eat spaghetti within the new living room, targeting gender norms due to fatherly play unlike motherly work and you may nurture. 46
Advertisements has usually shown girls being a whole lot more inactive and getting inside for cooking, see, otherwise gamble top-right up, when you find yourself boys have been effective and regularly outdoors exploring and you will taking risks.
The men and you will boys was depicted once the active plus in new foreground, since women gamble only support positions from the history
Inside 2006 Britax ad, a little girl plays dress-right up since red signifiers abound, strengthening adult gender norms from the women manner and you may passivity to younger girls. 47